Perfect Pitch: Crafting the Copy to Complete Your Writing Dream with Jenny Milchman (via Zoom)

What’s the first thing you need when you finish writing a book? It’s those words of pure gold that appear on the interior of a hardcover, back cover of a paperback, or description of an e-book. Flap copy must be perfectly engineered to tantalize readers—and thus sell your book. But it’s also one of the most challenging pieces of text to create, condensing tens of thousands of words into a few hundred that make clear what your book is about while being entertaining all by themselves. Think of the pitch as the literary equivalent of a movie trailer!

A great pitch will help you in many ways. When you’re revising your book, the pitch can point to plot holes and other gaps, allow you to assess flow, and generate intriguing character descriptions. The pitch is a key part of a query or cover letter if you seek an agent or…